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Abiko	Akashi	Akita
Amagasaki	Aomori	Arai
Asahikawa	Ashiya	Asuka
Atsugi	Beppu	Chiba
Chichibu	Chino	Ebina
Fuji	Fujinomiya	Fujisawa
Fukui	Fukuoka	Fukushima
Fukuyama	Hachinohe	Hakodate
Hakone	Hakuba	Hamamatsu
Hanamaki	Hekinan	Higashi-Hiroshima
Higashikawa	Hikone	Himeji
Hirakata	Hirata	Hiratsuka
Hiroshima	Hitachinaka	Horai
Ikoma	Iwatsuki	Izumo
Kadoma	Kamakura	Kamiiso
Kanagi	Kanazawa	Kariya
Kashihara	Kashiwa	Kasugai
Kawachinagano	Kawasaki	Kitakyushu
Kitami	Kitamoto	Kobe
Kofu	Kugino Village	Kumamoto
Kurashiki	Kurume	Kushiro
Kyoto	Matsudo	Matsue
Matsumoto	Matsushima	Matsuyama
Minami-ashigara	Misawa	Mishima
Mito	Miyajima	Miyako
Miyazaki	Morioka	Nagakute
Nagano	Nagaoka	Nagasaki
Nagoya	Nanae	Nanao
Nara	Narita	Nigata
Niigata	Nikko	Noda
Nonoichi	Numazu	Obihiro
Odawara	Ohno	Oita
Okayama	Okazaki	Omiya
Omura	Osaka	Oshino
Otaru	Otsu	Ryuou
Sadako	Sagamihara	Sakai
Sakaide	Sakura	Sanjo
Sano	Sapporo	Sasebo
Sendai	Shimizu	Shizuoka
Shobu	Suita	Tajima
Takamatsu	Takaoka	Tamagawa
Tatsunokuchi	Tawaramoto-cho	Tendo
Toba	Tochigi	Tokyo
Tomakomai	Tomioka	Toyama
Toyohashi	Tsukuba	Tsuruma
Urawa	Urayasu	Utsunomiya
Wajima	Wakamatsu	Wakayama
Yamagata	Yamaguchi	Yamato
Yasato	Yashio	Yobuko
Yoichi	Yokohama	Yokosuka
Yono	Yuki	Zama

» The Meta Tag Myth

The Meta Tag Myth by: Bobby Heard

The more the better right? Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right.

Now, don’t get me wrong, meta tags still do carry some significance. They need to be consistent with the content of your site, but most importantly they’re somewhat of a measure of the legitimacy of your site. The most common myth when it comes to search engine optimization is that the best meta tag is the one packed with the most information. This couldn't’t be further from the truth.

The keyword meta tag has been abused more than any other meta tag and does not carry as much importance as most of the others because of this reason. Most search engines only read the first few characters of the tag, if they read it at all, because they know that most keyword meta tags are filled with spam - Just the same words repeated over and over. That is why it’s important to get your most important keywords to the front of your keyword meta tag.

The meta tag that still carries the most importance is the description meta tag. This is because it serves as a description for the particular page of your site that it is included in. Description meta tags should be unique to each page of your site, as search engines frequently use it as the description under your page title that appears in the search results. Obviously, you want your description to be representative of the page being displayed.

So in conclusion, don’t use meta tags the way we all have a compulsive urge to - by packing it with everything that we can think of. It seems like a good idea, but it will only help you to fail in your goal of the holy grail: higher rankings.

About The Author

Bobby Heard is the VP at Abalone Designs and is an active writer of SEO articles. More articles he has written are available at www.abalone.ca/resources/.

This article was posted on December 18, 2004